As you all know, the minute you buy a brand new car, it depreciates in value. While the car is just as it was before you paid all that money, as soon as it’s bought, it’s worth a whole lot less.
Because cars have such status value and such an aura of importance about them, we tend to overlook this.
And we often do something similar with clothes.
Expensive brand names can cloud our sensible minds
I’ve seen many people who don’t have huge disposable income spending money on high fashion items, purely because of the brand name and the sense of glamour, confidence and success associated with them.
One of my wardrobe clients told me that she liked to wear famous name brands because she felt that some of the authority and power embodied by the world-renowned brand would somehow be transferred to her.
I once saw a fascinating TV programme on branding
A factory in Europe was producing millions of sunglasses that were the same in all aspects – except for how they were branded. These identical sunglasses came off the conveyor belt and were put into various different containers where they would receive the labels of particular famous fashion houses or that of various chain stores.
The only difference amongst all these sunglasses was the brand label.
And it was the brand label that would determine the prestige, the perceived desirability – and therefore the price of the sunglasses.
Don’t be a plaything of unscrupulous marketers
Famous celebrities are often given these outrageously expensive items so that they can be photographed with them in order to create desire in us.
Another tactic is to create a myth of the unavailability of these fashion items to build their attractiveness. As a result, people feel excited and proud to be on a waiting list for a particular handbag that’s the favourite of much-photographed celebrities. There’s the sense that they are part of an exclusive club, based on ownership of this fashion accessory.
Unless a handbag is being hand-made with great care, this is surely a marketing strategy to fool us into believing these things are more special than they really are.
It’s worth investing in an expensive handbag that’s a timeless classic you’ll use for decades, but to spend an enormous amount of money on a fashion trend is less sensible.
Just as a new car loses value overnight, so the expensive status symbol handbag will be worth a great deal less as soon as you’ve bought it.
In the scheme of things, how important is a trendy handbag?
It can be easy to get caught up in the illusion of fashion and what it stands for. But if we step away from the influence of the industry to get perspective, we can see it for the transient game that it is.
Fashion, in its correct perspective, can be fun.
It’s lovely to have beautiful clothes that fit you and suit you and that carry you through your life, enhancing your natural beauty and expressing who you really are.
But use it wisely!
What are good investments with clothes?
The items of clothes that you love and wear over and over are worth every cent that you paid for them.
When you love them, feel good in them and dread the day they’ll wear out, you can be sure that this was money well spent!
- Seasonal fashion trends that will look and feel dated in a few months
- Cheap fashion clothing that falls apart at the first washing
- More cheap clothes that you can’t afford and don’t need
- Expensive brand names that you bought for their status, but that aren’t right for you
- Beautiful clothes and accessories that will make you look and feel good for years
- Quality items that suit you and your lifestyle
- Timelessly stylish basic pieces that can be combined with new pieces as seasons change
Be respectful of yourself and your money
Don’t be fooled or influenced by a fashion industry that’s set up to coerce you into buying more and more that you don’t need.
Think for yourself and choose wisely so that you’re shopping as a self-aware, empowered and balanced soul.